Mark Rappaport
President, Diversified Solutions

Mark Rappaport brings more than 30 years of business acumen to his role as the President of EFG’s Diversified Solutions division. In this role, Mark is responsible for developing new strategic partnerships to deliver EFG’s existing product portfolio to market, as well as innovating new, needs-driven, and customized products that enable clients to capture greater market share at a lower cost per customer acquisition. Under his leadership, EFG expanded its market presence through strategic client partnerships and its in-house customer service contact center and direct-to-consumer channel, Simplicity. Simplicity opens new revenue streams for affinity partners through value-driven consumer protection products and market-differentiating programs that significantly enhance customer loyalty, increase retention, and stimulate customer activation levels. Most recently, Mark spearheaded the development of EFG’s Home Warranty division, expanding EFG’s product development and administrative capabilities beyond its core automotive retail business into the housing market. Over his career, Mark has led market development initiatives for blue-chip brands such as Fleet Boston Financial, TXU, Jack Daniels, HCA Hospitals, and Verizon.
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Jay Hartmann
Chief Operating Officer

Throughout his 21 years of service with EFG Companies, Jay Hartmann has consistently demonstrated exceptional leadership, strategic insight, and an unwavering commitment to operational excellence. Throughout his tenure, Jay has held several key roles, each time identifying opportunities to improve performance, build high-performing teams, and implement systems and processes that drive efficiency, productivity, and measurable business results. Over the past eight years alone, Jay’s leadership of the claims administration, platform development, and operational administration teams has resulted in nine national awards and certifications recognizing EFG’s commitment to customer service excellence. As Chief Operating Officer, Jay focuses on corporate scalability, cross-functional alignment, and continued excellence in service delivery as EFG positions itself for future growth.

Jay’s extensive background in the automotive and technology fields began at ADP Dealer Services (now CDK Global, Inc.), as a Sales Management Supervisor and National Account Manager, where he managed CRM pricing and deal structuring for North America and Canada and re-engineered sales, support, and business development processes to yield significant productivity gains, error reductions, and time savings. Jay holds a B.S. from Bradley University.
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Susan Jewell
Human Resources Director

With more than 35 years of experience in human resources, Sue Jewell brings hands-on experience in recruiting, personnel selection, employee relations, benefits and compensation administration, workplace learning, and diversity initiatives to her role as Human Resources Director. Every employee at EFG Companies has at some point been captured by Sue’s camera. The passion she puts into all endeavors is what drives her to make sure every employee feels empowered as a member of the team. With years of training and insight into recruiting and retaining top performers, Sue plays a leadership role in creating an employee-centric, high-performance culture. She holds a Bachelor of Science in Office Administration from David Lipscomb University.
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Neha Parikh
Chief Financial Officer

Neha brings more than 30 years of experience in financial management at Fortune 100 to mid-size companies to her role as Chief Financial Officer at EFG Companies. Neha leverages her extensive experience in financial and business planning, resource allocation, and financial reporting to provide strategic direction, decision support, and leadership for EFG’s accounting, financial planning, and reinsurance divisions. Her proven ability to drive top-line growth and maximize shareholder value enables Neha to develop strategies to increase profitability and provide critical guidance to operational management. Neha’s managerial and consulting experience spans companies such as GoDaddy, ADP, Verint, Cox Enterprises, and AT&T, where she held various roles, including Executive Director and Business Unit CFO. She received her MBA in Finance from San Jose State University and her BBA in Financial Accounting from Mumbai University.
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Joe Vide
Chief Information Officer

Victor DiBlasi
Vice President, Platform Development

Lauri Luckey
Vice President, Marketing Services

Lauri Luckey is a 25-year marketing veteran with experience developing and managing integrated marketing programs for national brands in the automotive, healthcare, and consumer packaged goods industries. As the Vice President of Marketing for EFG Companies, she leads her team in developing EFG’s marketing goals, objectives, and overall creative and communication strategies for both online and traditional marketing initiatives. In addition to leading marketing efforts at EFG, Lauri’s extensive background in client relationship-building enables her to effectively serve EFG clients as an extension of their marketing team. Prior to EFG, Lauri served as the Director of Marketing and Interactive Services at MEDSEEK, Inc. and Healthvision, where she led teams in the full management of healthcare marketing programs, including website strategy development, usability testing, creative design, content development, reputation management, ad campaigns, and pay-per-click program management.
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